Service-area business SEO.
22 focused checklist items, sorted by cited sources. Check off your progress, save tasks for later, or open an item for its example SOP and sources.
- Centralize Google Business Profile ownership under the franchisor11 cited sources7 categories
- Conduct quarterly citation audits for all locations' NAP consistency6 cited sources6 categories
- Choose precise primary and secondary categories in Google Business Profile3 cited sources3 categories
- Conduct location-level SEO performance tracking and reporting3 cited sources3 categories
- Establish a review generation and response system for all franchise locations3 cited sources3 categories
- Add high-quality photos and videos to your Business Profile2 cited sources3 categories
- Correctly categorize your service-area business2 cited sources1 category
- Create unique location landing pages with local content and schema2 cited sources2 categories
- Establish software-managed citation governance for multi-location businesses2 cited sources1 category
- Implement software-based citation management for multi-location businesses2 cited sources1 category
- Maintain consistent business name and category across service-area locations2 cited sources1 category
- Specify precise service area locations in Google Business Profile2 cited sources2 categories
- Choose categories that describe what your business IS, not what it HAS1 cited source1 category
- Create separate Business Profiles for distinct co-located businesses1 cited source1 category
- Define precise service areas in Google Business Profile1 cited source1 category
- Ensure service area boundaries align with about 2 hours driving distance1 cited source1 category
- Establish software infrastructure for multi-location citation management1 cited source1 category
- Keep operating hours and special hours current and accurate1 cited source1 category
- Remove business address if no on-site customer service1 cited source1 category
- Respond promptly to customer reviews on Business Profile1 cited source1 category
- Set service area and storefront address appropriately for hybrid businesses1 cited source1 category
- Use accurate and specific local business attributes in profile1 cited source1 category
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