Establish a review generation and response system for all franchise locations.
- Establish a review generation and response system for all franchise locations3 cited sources3 categories
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Why this matters
Consistent authentic reviews and timely responses improve local pack rankings and customer trust.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Deploy automated review request system triggered after customer interactions.
- Train franchisees on transparent, timely review response policies.
- Set SLA for responses within 48 hours.
- Monitor review volume and sentiment per location monthly.
- Audit for fake reviews and enforce strict policies against them.
Watch for
Low review volume, no responses, or fake reviews damage reputation and SEO.
Definition of done
Each location generates consistent review requests and replies to reviews within 48 hours.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.