Use accurate and specific local business attributes in profile.
- Use accurate and specific local business attributes in profile1 cited source1 category
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Why this matters
Attributes like accessibility, payment options, or amenities improve customer decision-making and help Google match queries better.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review all relevant business attributes offered by Google for your category.
- Select attributes that truthfully represent your offerings (e.g., wheelchair accessible, accepts credit cards).
- Avoid marking attributes that do not apply.
- Update attributes when facilities or services change.
- Regularly audit attributes for accuracy.
Watch for
Incorrect attributes can mislead customers and harm trust.
Definition of done
Profile includes complete and accurate local business attributes reflecting real services and facilities.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.