ONE FOCUSED ACTION

Centralize Google Business Profile ownership under the franchisor.

Franchise SEO · Google Maps SEO · Hyperlocal SEO · Multi-location SEO · National SEO · Service-area business SEO · Voice-search SEO

Centralize Google Business Profile ownership under the franchisor
10 cited sources

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Why this matters

Centralized ownership prevents loss of listings when franchisees leave and ensures consistent brand standards across locations.

A STARTING-POINT EXAMPLE

Hypothetical standard operating procedure

Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

Audit current Google Business Profile ownership for all locations to identify discrepancies.
Establish a corporate Google Business Profile organization account owned by the franchisor.
Invite franchisees as profile managers with limited access to local updates only.
Set and document standards for naming, categories, and review management within the organization.
Monitor profiles regularly for unauthorized edits or ownership changes and correct immediately.

Watch for

Allowing franchisees to own profiles may cause loss of reviews and rankings when ownership changes occur.

Definition of done

All franchise locations are managed under one corporate Google Business Profile organization with franchisees assigned as managers.

Sources & attribution

Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.