Website migration SEO.
22 focused checklist items, sorted by cited sources. Check off your progress, save tasks for later, or open an item for its example SOP and sources.
- Audit robots.txt to ensure AI crawlers can access priority pages30 cited sources24 categories
- Segment and correlate SEO performance regressions by release attributes27 cited sources28 categories
- Update all internal site links to HTTPS URLs post-migration12 cited sources8 categories
- Inspect and fix redirect chains to ensure a single hop per redirect11 cited sources12 categories
- Allow PerplexityBot in robots.txt to enable crawler access10 cited sources8 categories
- Ensure XML sitemap lists all canonical, indexable URLs and is regularly updated9 cited sources7 categories
- Implement HTTPS redirects at server level and update all internal links8 cited sources9 categories
- Monitor first week post-migration for 404s, redirect errors, and indexing issues6 cited sources3 categories
- Update structured data after any page content changes5 cited sources2 categories
- Build and validate a comprehensive 301 redirect map pre-launch4 cited sources2 categories
- Establish post-launch monitoring dashboard for URL requests and indexing behavior4 cited sources2 categories
- Update canonical tags to self-reference new URLs4 cited sources3 categories
- Use Google Search Console Change of Address tool for domain moves3 cited sources2 categories
- Build a comprehensive old-to-new URL redirect map2 cited sources1 category
- Document migration scope including domain, URL, CMS, content, and hosting changes2 cited sources2 categories
- Implement 301 permanent redirects for URL changes2 cited sources1 category
- Compile complete baseline of old site URLs with metadata before migration1 cited source1 category
- Conduct launch acceptance gate review including content, redirects, and functionality1 cited source1 category
- Define migration scope and team responsibilities early1 cited source1 category
- Document migration record with approved mappings, change log, and ownership1 cited source1 category
- Notify search engines with updated sitemap and use Change of Address if applicable1 cited source1 category
- Prepare staging and recovery plans to handle launch risks1 cited source1 category
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