Create separate Business Profiles for distinct co-located businesses.
- Create separate Business Profiles for distinct co-located businesses1 cited source1 category
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Why this matters
Each business brand at a location should have a dedicated profile to prevent confusion and ensure accurate service representation in search results.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify independent businesses sharing a physical location.
- Verify each has separate branding, signage, or operations.
- Create or claim distinct Business Profiles for each.
- Use accurate and unique business names and categories for each profile.
- Monitor listings to ensure no overlap or combined profiles exist.
Watch for
Combining multiple business names in one profile can confuse customers and violate guidelines.
Definition of done
Each co-located business has its own verified Business Profile with unique name and category.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.