Multi-location SEO.
31 focused checklist items, sorted by cited sources. Check off your progress, save tasks for later, or open an item for its example SOP and sources.
- Audit internal links for complementary intents in topical clusters41 cited sources33 categories
- Maintain consistency of NAP format across all local citations15 cited sources12 categories
- Write unique, descriptive alt text for all meaningful images15 cited sources14 categories
- Remove near-duplicate local pages with only swapped location names12 cited sources10 categories
- Centralize Google Business Profile ownership under the franchisor11 cited sources7 categories
- Conduct quarterly citation audits for all locations' NAP consistency6 cited sources6 categories
- Audit existing local citations for accuracy and consistency4 cited sources4 categories
- Audit existing local citations to identify inconsistencies4 cited sources3 categories
- Standardize and Document NAP Format for Multi-Location Citations4 cited sources3 categories
- Build and Maintain Local Citations with Consistent NAP Format3 cited sources3 categories
- Build local backlinks via community involvement and partnerships per location3 cited sources3 categories
- Conduct location-level SEO performance tracking and reporting3 cited sources3 categories
- Implement ongoing local citation monitoring after major business changes3 cited sources2 categories
- Standardize review response protocols with flexibility for location-specific customization3 cited sources2 categories
- Add high-quality photos and videos to your Business Profile2 cited sources3 categories
- Automate ongoing local citation audits after major business changes2 cited sources1 category
- Build local citations on niche and industry-specific directories2 cited sources2 categories
- Create unique location landing pages with local content and schema2 cited sources2 categories
- Embed Google Maps with driving directions on each location page2 cited sources1 category
- Establish a citation maintenance system with scheduled audits and updates2 cited sources3 categories
- Establish a systematic local citation audit and maintenance schedule2 cited sources1 category
- Implement ongoing local citation maintenance system2 cited sources3 categories
- Add calls to action on each location page to drive conversions1 cited source1 category
- Build domain authority as primary investment to improve AI citation1 cited source1 category
- Centralize multi-location SEO data management with software platforms1 cited source1 category
- Implement LocalBusiness, Service, and FAQ schema on location and service pages1 cited source1 category
- Maintain up-to-date business hours and service info on all local listings1 cited source1 category
- Standardize and manage Google Business Profile categories per location1 cited source1 category
- Track and optimize review velocity per location1 cited source1 category
- Use quarterly AI Overview re-measurement to align content strategy1 cited source1 category
- Use unique phone numbers per location for call tracking and attribution1 cited source1 category
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