Best SEO Checklist
ONE FOCUSED ACTION

Conduct location-level SEO performance tracking and reporting.

Local SEO · Multi-location SEO · Service-area business SEO

1 checklist items

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    Why this matters

    Individual location measurement accommodates market differences and identifies underperforming branches.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Implement UTM tagging and link tracking per location.
    2. Aggregate Google Analytics, GBP insights, and call data into a central dashboard (e.g., Looker Studio).
    3. Set benchmarks for key metrics and flag deviations for investigation.
    4. Share insights monthly with local teams for corrective action.

    Watch for

    Aggregate brand metrics hide location disparities and prevent targeted improvements.

    Definition of done

    Dashboards display KPIs per location (rankings, calls, website visits) with actionable alerts.

    Sources & attribution

    1. Multi-Location SEO Guide by Backlinko ↗
    2. Multi-Location Local SEO Best Practices ↗
    3. SEO Checklist for B2C Businesses ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.