Conversion-informed SEO.
17 focused checklist items, sorted by cited sources. Check off your progress, save tasks for later, or open an item for its example SOP and sources.
- Confirm the traffic drop with Google Analytics and Search Console3 cited sources2 categories
- Identify high-traffic pages with low conversions2 cited sources1 category
- Diagnose intent mismatch on ranking pages1 cited source1 category
- Diagnose intent mismatches between ranking queries and page content1 cited source1 category
- Ensure server and security settings allow Googlebot crawling1 cited source1 category
- Evaluate gating content only for genuinely high-value assets1 cited source1 category
- Identify and prioritize high-traffic, low-conversion pages for optimization1 cited source1 category
- Match offers to visitor buying stage effectively1 cited source1 category
- Place trust signals near conversion actions1 cited source1 category
- Place trust signals next to conversion actions to reduce friction1 cited source1 category
- Serve stage-appropriate offers matching visitor buying journey1 cited source1 category
- Simplify and prioritize the primary call to action1 cited source1 category
- Simplify primary calls to action for maximum clarity and focus1 cited source1 category
- Test individual SEO changes using controlled experiments for conversion improvement1 cited source1 category
- Use Google Tag Assistant and developer tools to check consent and tracking1 cited source1 category
- Verify domain ownership and server accessibility for accurate conversion tracking1 cited source1 category
- Verify domain ownership in Google Ads and Search Console1 cited source1 category
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