Keep operating hours and special hours current and accurate.
- Keep operating hours and special hours current and accurate1 cited source1 category
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Why this matters
Accurate hours help customers know when to contact or visit, improving satisfaction and search trust.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Set regular business hours in Google Business Profile.
- Add special hours for holidays or events separately.
- Use takeout, delivery, or other applicable hours if relevant.
- Mark temporary closures as needed.
- Review and update hours proactively as schedules change.
Watch for
Incorrect or stale hours can frustrate customers and cause lost business opportunities.
Definition of done
Business hours reflect actual open times including holiday and seasonal variations.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.