ONE FOCUSED ACTION

Add high-quality photos and videos to your Business Profile.

Google Maps SEO · Multi-location SEO · Service-area business SEO

1 checklist items

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    Why this matters

    Visual content helps customers understand offerings and improves engagement and search appearance.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Capture high-resolution images of your store, products, staff, and environment.
    2. Upload media frequently to the Business Profile through the dashboard interface.
    3. Follow Google’s photo and video content guidelines for format and quality.
    4. Assign cover and logo photos appropriately for brand consistency.
    5. Regularly update and rotate visuals to maintain freshness and relevance.

    Watch for

    Low quality or irrelevant images can confuse customers or reduce profile impact.

    Definition of done

    Photos and videos are clearly visible, accurate, and showcase your business authentically.

    Sources & attribution

    1. Tips to improve your local ranking on Google ↗
    2. Multi-Location SEO Guide by Backlinko ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.