Digital PR for SEO.
21 focused checklist items, sorted by cited sources. Check off your progress, save tasks for later, or open an item for its example SOP and sources.
- Allow PerplexityBot in robots.txt to enable crawler access10 cited sources8 categories
- Use question-form headings reflecting actual user queries for AI relevance5 cited sources6 categories
- Define a clear citation reason for each digital PR asset before outreach3 cited sources1 category
- Develop original research digital PR assets for citation value3 cited sources1 category
- Allow PerplexityBot in robots.txt to enable content crawling2 cited sources2 categories
- Publish original data, research, or primary content assets2 cited sources2 categories
- Audit digital PR campaign story clarity with a concise one-sentence summary1 cited source1 category
- Build interactive digital PR tools and calculators for user utility1 cited source1 category
- Create case studies with transparent starting points and actionable lessons1 cited source1 category
- Create local market studies with geographic relevance1 cited source1 category
- Design data visualizations with accessible text and clear methodology1 cited source1 category
- Develop interactive tools aiding audience tasks with clear instructions1 cited source1 category
- Ensure source pages support journalists with clear titles and methodology1 cited source1 category
- Monitor citation performance and iterate content strategies1 cited source1 category
- Produce expert commentary pages with named credentials1 cited source1 category
- Produce local market studies with geographic relevance for regional outreach1 cited source1 category
- Produce templates and worksheets matching real workflows for repeatable use1 cited source1 category
- Publish expert commentary pages with named credentials and approved quotes1 cited source1 category
- Review data validity and support for all campaign headline claims1 cited source1 category
- Segment outreach messaging by journalist type and media audience1 cited source1 category
- Use expert commentary assets with named credentials and quotes1 cited source1 category
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