Best SEO Checklist
ONE FOCUSED ACTION

Create unique location landing pages with local content and schema.

Multi-location SEO · Service-area business SEO

1 checklist items

Save for later 0

Use × to move an item here. You can restore it when you’re ready.

    Your checks and saved items stay in this browser. Nothing is submitted.

    Why this matters

    Individual pages focused on unique location info improve local relevance and prevent duplicate content.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Design SEO-friendly URL structure using subfolders (e.g., /locations/cityname).
    2. Add location-specific info: services, staff, photos, landmarks, FAQs, directions.
    3. Include LocalBusiness, Service, and FAQPage schema on each page.
    4. Link location pages internally and from corresponding GBP profiles.

    Watch for

    Duplicate or generic content across location pages reduces engagement and local ranking potential.

    Definition of done

    Each location page has unique text, local photos, address, and LocalBusiness schema markup.

    Sources & attribution

    1. Multi-Location SEO Guide by Backlinko ↗
    2. Multi-Location SEO Research Report ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.