Correctly categorize your service-area business.
- Correctly categorize your service-area business2 cited sources1 category
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Why this matters
Choosing specific and accurate categories ensures your business appears in relevant local searches.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review your primary business activities and services.
- Select the most specific categories matching your business from Google's category list.
- Avoid using multiple categories to pad or unrelated category names.
- Update the business profile with chosen categories.
- Regularly review categories for relevance to business changes.
Watch for
Using categories unrelated to your core business or that pertain to other nearby businesses can mislead customers and violate policies.
Definition of done
Single or minimal specific categories selected that represent the main business service.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.