Implement LocalBusiness, Service, and FAQ schema on location and service pages.
- Implement LocalBusiness, Service, and FAQ schema on location and service pages1 cited source1 category
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Why this matters
Structured data enhances AI extraction eligibility and rich results for local queries.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit current schema presence via Google Rich Results Test.
- Create JSON-LD structured data with exact NAP matching GBP info.
- Add FAQPage schema reflecting brand-approved questions and answers.
- Validate schema on every page quarterly and update after changes.
Watch for
Incomplete or inconsistent schema reduces the chance of AI Overview inclusion and rich snippets.
Definition of done
All location pages have valid LocalBusiness schema; service pages include Service and FAQ schemas.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.