Write unique, descriptive alt text for all meaningful images.

Why this matters

Alt text improves accessibility, explains images to search engines, and supports image and AI search relevance.

Hypothetical standard operating procedure

Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

1. For each image, describe what it depicts from a visual and contextual standpoint.
2. Include relevant product or topic keywords only if natural and accurate.
3. Omit redundant phrases like 'image of' or 'photo of'.
4. Use empty alt="" for decorative images to keep screen readers unburdened.
5. Regularly audit site images for missing or duplicated alt text.

Definition of done

All content images include concise, accurate alt text describing visible content without keyword stuffing.

Sources & attribution

Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.