Audit existing local citations to identify inconsistencies.
- Audit existing local citations to identify inconsistencies3 cited sources2 categories
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Why this matters
To detect and document variations and errors in business name, address, and phone number (NAP) across directories that impact local SEO rankings.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Search major directories manually using exact business NAP strings.
- Use citation audit tools like BrightLocal or Moz Local for automated coverage.
- Compile all findings in a single spreadsheet with columns for name, address, phone, and source URL.
- Highlight discrepancies, duplicates, and missing data for priority correction.
Watch for
Ignoring errors or duplicates weakens trust signals and may reduce ranking visibility.
Definition of done
A comprehensive spreadsheet listing all current citations with NAP details, highlighting inconsistencies and duplicates.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.