Best SEO Checklist
ONE FOCUSED ACTION

Embed Google Maps with driving directions on each location page.

Multi-location SEO

1 checklist items

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    Why this matters

    Embedded maps and directions aid user navigation and improve local page usefulness.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Generate embed code for each location’s map from Google Maps.
    2. Add embed code and clear step-by-step directions near address info on the page.
    3. Test map functionality and update routes after road or address changes.
    4. Track user engagement such as clicks on map and direction links.

    Watch for

    Lack of maps or incorrect directions reduces user engagement and increases bounce rates.

    Definition of done

    Every location page includes an accurate, functional Google Map and text driving directions.

    Sources & attribution

    1. Multi-Location SEO Guide by Backlinko ↗
    2. Multi-Location Local SEO Best Practices ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.