ONE FOCUSED ACTION

Notify search engines with updated sitemap and use Change of Address if applicable.

Website migration SEO

1 checklist items

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    Why this matters

    Timely notifications accelerate indexing of new site URLs and domain moves.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Publish accurate sitemap listing current canonical URLs only.
    2. Submit sitemap in Google Search Console and maintain property verification.
    3. For domain or subdomain moves, submit Change of Address request promptly.
    4. Use URL Inspection tool to verify individual page accessibility.
    5. Avoid repeated resubmission of unchanged URLs; focus on resolving concrete problems.

    Watch for

    Repeated submissions of unchanged URLs waste crawl budget and obscure real issues.

    Definition of done

    Accurate sitemap submitted; Change of Address tool used for domain/subdomain moves.

    Sources & attribution

    1. Website Migration SEO Checklist | Agal Technologies ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.