Define migration scope and assign clear SEO ownership early.
- Define migration scope and assign clear SEO ownership early2 cited sources1 category
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Why this matters
Clear definition of migration scope and responsible SEO team roles prevents overlooked tasks and supports coordinated launch.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Inventory all URLs, domains, CMS, content, and hosting changes.
- Classify old URLs and assign new equivalents or removal status.
- Assign SEO, technical, and content owners for migration activities.
- Document migration details and responsibilities in a shared accessible file.
- Communicate scope and ownership to all stakeholders prior to staging and launch.
Watch for
Undefined scope or unclear roles cause missed redirects, indexing errors, and traffic loss.
Definition of done
Documented migration scope including domains and URL changes and assigned team members with responsibilities.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.