ONE FOCUSED ACTION

Update all internal site links to HTTPS URLs post-migration.

Content-refresh SEO · Documentation SEO · Domain migration SEO · Google Search SEO · HTTPS migration SEO · International SEO · National SEO · Website migration SEO

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    Why this matters

    Updating internal links directly to HTTPS avoids unnecessary redirects and improves crawling efficiency after HTTPS migration.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Crawl the migrated site to collect all internal link URLs.
    2. Identify any internal links still pointing to HTTP URLs.
    3. Using site CMS or database, perform a search-and-replace to update all HTTP internal links to HTTPS.
    4. Validate changes by re-crawling pages to confirm no HTTP internal links remain.
    5. Monitor site performance and crawl stats for improvements post-update.

    Watch for

    Leaving internal links as HTTP that redirect to HTTPS is inefficient and can dilute crawl budget and slow page load.

    Definition of done

    All internal links on the site point directly to HTTPS URLs without HTTP redirects.

    Sources & attribution

    1. Site Migration SEO: The Complete Checklist for 2026 ↗
    2. SEO migration checklist: before, during and after a site move ↗
    3. SEO Best Practices for B2C ↗
    4. Content Refresh Tool Checklist for Faster SEO Improvements ↗
    5. Content Refresh and Technical SEO: A Complete Website Optimization Guide ↗
    6. SEO for Developer Tools ↗
    7. Domain Migration Checklist | ChecklistLab ↗
    8. Common SEO Mistakes | Ahrefs Blog ↗
    9. Website Migration SEO Checklist | Agal Technologies ↗
    10. SEO Checklist ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.