Use Google Search Console Change of Address tool for domain moves.
- Use Google Search Console Change of Address tool for domain moves3 cited sources2 categories
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Why this matters
Signals Google about domain migration to accelerate indexing and transfer of ranking signals.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Add and verify new domain property in Search Console.
- Access Change of Address tool for the old domain property.
- Submit the new domain as the replacement and confirm submission.
- Monitor indexing and traffic trends post-submission for anomalies.
- Communicate timeline and impact to stakeholders.
Watch for
Not using Change of Address on domain moves delays reindexing and loses SEO value.
Definition of done
New domain indexed quickly with minimal traffic disruption after using Change of Address.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.