ONE FOCUSED ACTION

Update canonical tags to self-reference new URLs.

Domain migration SEO · HTTPS migration SEO · Website migration SEO

1 checklist items

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    Why this matters

    Ensures search engines index the new URLs and avoid indexing old URLs post-migration.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Extract all pages and audit existing canonical tag values.
    2. Update all canonical tags to point to the respective new URLs.
    3. Verify no canonical points to old domain URLs after migration.
    4. Automate canonical updates as part of migration deployment.
    5. Spot check canonical implementation on priority pages post-launch.

    Watch for

    Canonical tags pointing to old domain cause search engines to favor outdated URLs.

    Definition of done

    All new pages have canonical tags pointing to themselves with new URL format.

    Sources & attribution

    1. Site Migration SEO: The Complete Checklist for 2026 ↗
    2. Domain Migration Checklist | ChecklistLab ↗
    3. Redirect Mapping Checklist for Site Migrations ↗
    4. SEO Checklist ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.