Best SEO Checklist
ONE FOCUSED ACTION

Verify domain ownership in Google Ads and Search Console.

Conversion-informed SEO

1 checklist items

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    Why this matters

    Proving domain ownership is critical to accurate ad conversion tracking and campaign performance measurement.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Check Google Ads account for domain verification status.
    2. Link website to Google Search Console with admin access.
    3. If needed, deploy Google tag (gtag.js) globally on all landing pages.
    4. Confirm verification status updated and conversion tracking functions.
    5. Monitor alerts and resolve any new ownership issues promptly.

    Watch for

    Unverified domains can cause loss of conversion data and advertising inefficiencies.

    Definition of done

    Google Ads account is linked to verified Search Console property or Google tag deployed site-wide.

    Sources & attribution

    1. Fix common issues with your conversion measurement - Google Ads Help ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.