Best SEO Checklist
ONE FOCUSED ACTION

Verify domain ownership and server accessibility for accurate conversion tracking.

Conversion-informed SEO

1 checklist items

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    Why this matters

    Ensuring verified domain ownership and unblocked server access is essential for reliable Google Ads conversion tracking and analytics data.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Verify domain ownership in Google Search Console using an account with admin rights.
    2. Confirm Google Ads account is linked to Search Console for domain verification.
    3. Audit server firewalls and CORS headers to whitelist Google tag and crawler domains.
    4. Use Google Tag Assistant and developer tools to confirm tags fire correctly on conversion pages.
    5. Test conversion events from tagged URLs and verify reporting in Analytics and Ads.

    Watch for

    Unverified domains or blocked crawlers can cause incomplete or missing conversion data, compromising campaign optimization.

    Definition of done

    Domains are verified in Google Search Console and Google Ads; server settings allow all required Google crawler user agents.

    Sources & attribution

    1. Fix common issues with your conversion measurement - Google Ads Help ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.