Identify high-traffic pages with low conversions.
- Identify high-traffic pages with low conversions2 cited sources
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Why this matters
Pages that attract traffic but convert poorly have untapped revenue potential through better intent alignment and calls to action.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Use analytics tools to extract page-level traffic and conversion data for the last 3 months.
- Sort pages by high impressions or sessions but low conversion rates relative to site average.
- Set a threshold (e.g., conversion rate 50% below average) to highlight leaking pages.
- Compile a prioritized list for further analysis and optimization.
- Review findings with stakeholders to plan targeted conversion improvements.
Watch for
Ignoring such pages wastes SEO efforts and limits revenue growth despite good rankings.
Definition of done
A list of pages is created showing strong traffic metrics paired with conversion rates below the site average.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.