Ensure server and security settings allow Googlebot crawling.
- Ensure server and security settings allow Googlebot crawling1 cited source1 category
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Why this matters
Blocking Google’s bots prevents them from reviewing landing pages and harms ad approval and SEO indexing.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review server firewall and security header rules for Google domains and user-agents.
- Audit landing page URLs for redirect loops or broken links.
- Use Google Search Console and third-party tools to test crawl access.
- Update server and security settings to whitelist Google crawling bots.
- Monitor crawl and ad approval status for changes.
Watch for
Improper firewall or redirects cause 'Destination not crawlable' errors and ad disapprovals.
Definition of done
Googlebot and automated systems can crawl all landing pages without error or blocking.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.