ONE FOCUSED ACTION

Ensure source pages support journalists with clear titles and methodology.

Digital PR for SEO

1 checklist items

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    Why this matters

    Well-designed source pages ease journalists’ work and enhance campaign credibility.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Create a dedicated source page with a descriptive title reflecting the story.
    2. Summarize findings and outline methodology transparently.
    3. Include useful data tables and charts with sources.
    4. Provide relevant context and background to aid understanding.
    5. Add clear contact information for follow-up inquiries.

    Watch for

    Source pages that hide data or methodology weaken the campaign's perceived reliability.

    Definition of done

    Source pages have clear titles, summaries, methodology, tables, context, and contact info.

    Sources & attribution

    1. Digital PR Campaign Audit Checklist | Peter Coutanche ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.