Develop original research digital PR assets for citation value.
- Develop original research digital PR assets for citation value1 cited source1 category
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Why this matters
Original research assets encourage citations by providing unique, credible data that publishers and AI engines prefer to reference. They demonstrate expertise and offer tangible reasons to link or mention your brand.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Design a research study with clear methodology addressing an industry question.
- Collect and analyze data transparently, including samples and limits.
- Create pages featuring the research with detailed charts, source notes, and downloadable data.
- Prominently display citation-ready summaries and key takeaways.
- Outreach to journalists and industry sites to promote research assets.
Watch for
Publishing weak or vague research without clear methodology, sample size, or actionable insights undermines trust and citation potential.
Definition of done
At least one published original research asset consistently attracts backlinks, mentions, or citations across relevant platforms within 90 days.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.