Publish original data, research, or primary content assets.
- Publish original data, research, or primary content assets2 cited sources2 categories
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Primary sources and original data are most favored for citation by Perplexity.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Conduct or commission original studies, data collection, or benchmarks.
- Publish reports, whitepapers, or datasets on your site.
- Highlight these assets prominently and crosslink from related content.
- Update research periodically to maintain freshness and authority.
Watch for
Only summarizing secondary sources leads to loss of citation share to originals.
Definition of done
Site hosts proprietary surveys, case studies, or unique industry analyses cited repeatedly by Perplexity.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.