ONE FOCUSED ACTION

Audit video sitemap for accurate metadata and URL inclusion.

Video SEO

1 checklist items

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    Why this matters

    Accurate video sitemaps help search engines discover and index video content properly, improving visibility in search results.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Locate or generate the current video sitemap XML file for the site.
    2. Validate the sitemap with Google's Rich Results Test or equivalent tool to check for errors.
    3. Confirm that each video entry includes required metadata fields like title, description, duration, and thumbnail URL.
    4. Verify all video URLs in the sitemap are live, crawlable, and point to the correct video content pages.
    5. Update the sitemap and resubmit to Google Search Console if errors or outdated entries are found.

    Watch for

    Incomplete or incorrect video sitemaps may lead to poor indexing and reduced video search traffic.

    Definition of done

    All video URLs and required metadata in the sitemap validate without errors and match actual site content.

    Sources & attribution

    1. Five common SEO mistakes (and six good ideas!) - Google Search Central Blog ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.