ONE FOCUSED ACTION

Perform a technical SEO audit targeting critical blockers during onboarding.

SEO Customer Onboarding

1 checklist items

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    Why this matters

    Fixing critical SEO issues early prevents wasted SEO efforts and supports stable growth.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Crawl site with tools like Screaming Frog.
    2. Identify and document 4xx, 5xx errors, redirect chains, and orphan pages.
    3. Check robots.txt and canonical tags for correctness.
    4. Review page speed and mobile usability for key money pages.

    Watch for

    Launching downstream work before fixing critical technical issues causes ineffective SEO and poor results.

    Definition of done

    No major indexation, crawl, or redirect errors remain; sitemap and robots.txt are correct.

    Sources & attribution

    1. SEO Client Onboarding Process Checklist ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.