ONE FOCUSED ACTION

Verify that structured data use complies with Google's content policies.

Structured-data SEO

1 checklist items

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    Why this matters

    Non-compliant structured data can cause manual actions and loss of rich results eligibility.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review Google’s structured data content and spam policies regularly.
    2. Audit schema markup for deceptive or irrelevant content.
    3. Remove or revise markup violating guidelines such as fake reviews.
    4. Monitor Google Search Console manual action reports for issues.
    5. Educate teams on compliance requirements and policy updates.

    Watch for

    Spammy, deceptive, or policy-violating markup triggers penalties or ignored markup.

    Definition of done

    Structured data on all pages complies fully with Google content and spam policies.

    Sources & attribution

    1. Google Structured Data Policies ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.