Verify that structured data use complies with Google's content policies.
- Verify that structured data use complies with Google's content policies1 cited source1 category
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Why this matters
Non-compliant structured data can cause manual actions and loss of rich results eligibility.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review Google’s structured data content and spam policies regularly.
- Audit schema markup for deceptive or irrelevant content.
- Remove or revise markup violating guidelines such as fake reviews.
- Monitor Google Search Console manual action reports for issues.
- Educate teams on compliance requirements and policy updates.
Watch for
Spammy, deceptive, or policy-violating markup triggers penalties or ignored markup.
Definition of done
Structured data on all pages complies fully with Google content and spam policies.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.