Ensure clear disclosure of sponsored content in all Google News materials.
- Ensure clear disclosure of sponsored content in all Google News materials1 cited source1 category
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Why this matters
Clear sponsorship disclosures maintain editorial transparency and comply with Google News requirements.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review all news content marked as sponsored or involving affiliate relationships
- Confirm that disclosure statements are clear and prominently placed
- Check that sponsored content does not masquerade as independent editorial
- Update guidelines for authors and editors on sponsored content policies
- Monitor for compliance during content reviews
Watch for
Failing to disclose sponsorship can lead to content penalties or removal.
Definition of done
All sponsored material has explicit, visible disclosure statements.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.