ONE FOCUSED ACTION

Confirm WordPress site permits search engine access before SEO changes.

Indexability optimization

1 checklist items

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    Why this matters

    Ensuring search engines can crawl your WordPress site before implementing SEO prevents accidental blocking and indexing issues.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Check robots.txt file for disallow rules blocking key pages.
    2. Test site crawl accessibility using URL Inspection Tool or robots.txt tester.
    3. Ensure single SEO plugin manages metadata, sitemap, canonical URLs.
    4. Verify no multiple plugins causing conflicts or duplicate instructions.
    5. Document current crawl status before SEO changes for reference.

    Watch for

    Changing robots or server settings without confirmation can block important pages from crawling and indexing.

    Definition of done

    Robots.txt and settings allow crawl access to all key pages; search engines can fetch home and priority URLs without errors.

    Sources & attribution

    1. WordPress SEO Checklist for Publishers: On-Page and Technical Basics ↗
    2. Multilingual SEO checklist: What to verify before launch ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.