ONE FOCUSED ACTION

Verify robots.txt to ensure AI crawlers can access critical pages.

Indexability optimization

1 checklist items

Save for later 0

Use × to move an item here. You can restore it when you’re ready.

    Your checks and saved items stay in this browser. Nothing is submitted.

    Why this matters

    Robots.txt controls crawler access but mistakenly blocking AI crawlers can prevent indexing and AI visibility of important pages.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. List known AI crawler user agents and IP addresses relevant to your content.
    2. Review the current robots.txt file for any disallow rules blocking AI crawlers or key page paths.
    3. Test access by AI crawlers using tools or crawler simulators to verify allowed crawling of important pages.
    4. Update robots.txt to permit AI and major search engine crawlers, especially for indexable content and AI-focused pages.
    5. Monitor crawler access logs and Search Console to confirm crawling and indexing behavior post changes.

    Watch for

    Blocking AI crawlers in robots.txt may cause key content not to be crawled or indexed, reducing search visibility.

    Definition of done

    Robots.txt rules explicitly allow crawling by major AI and search engine crawlers, confirmed by testing access to priority URLs.

    Sources & attribution

    1. WordPress SEO Checklist for Publishers: On-Page and Technical Basics ↗
    2. Multilingual SEO checklist: What to verify before launch | SimpleLocalize ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.