ONE FOCUSED ACTION

Audit robots.txt to ensure no blocking of important pages.

Indexability optimization

1 checklist items

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    Why this matters

    Robots.txt controls crawler access but does not remove pages from index; incorrect rules can block search engines from crawling priority content, hurting indexability.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Locate the current robots.txt file at website root.
    2. Review disallow rules to identify any blocking of important directories or URLs.
    3. Use Google Search Console robots.txt tester to simulate crawler access.
    4. Remove or adjust rules blocking key pages or resources.
    5. Retest to confirm crawlers can access all priority content.

    Watch for

    Improperly blocking essential pages causes them to be undiscoverable by search engines.

    Definition of done

    Robots.txt file allows crawlers to access all intended pages and resources without restrictions.

    Sources & attribution

    1. Indexability Tool Checklist for Faster SEO Audits and Fixes ↗
    2. WordPress SEO Checklist for Publishers: On-Page and Technical Basics ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.