Confirm product rating schema matches visible reviews and is based on real customer data.
- Confirm product rating schema matches visible reviews and is based on real customer data1 cited source1 category
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Why this matters
Accurate product rating schema reflecting actual, visible user reviews supports trust and search engine understanding, enabling eligibility for rich results.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Check that star ratings and counts are displayed visibly on product pages.
- Verify AggregateRating schema data matches visible rating and review count exactly.
- Ensure reviews are genuine and not fabricated or copied content.
- Remove schema markup from products lacking real customer reviews.
- Test pages with Google’s Rich Results Test to confirm no schema errors.
Watch for
Misaligned or fabricated rating schema can confuse crawlers and reduce trust with both search engines and users.
Definition of done
Product pages show visible ratings that exactly match the AggregateRating schema, sourced from genuine customer reviews.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.