Avoid relying solely on infinite scroll for paginated content without crawlable URLs.
- Avoid relying solely on infinite scroll for paginated content without crawlable URLs2 cited sources1 category
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Why this matters
Infinite scroll without crawlable URLs prevents search engines from discovering deeper content beyond the first view.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Confirm infinite scroll implementations have fallback paginated URLs accessible without JS.
- Disable JavaScript and verify navigation to paginated content still functions.
- Add rel=“next” and rel=“prev” or clear navigation links if infinite scroll is present.
- Use crawler tools to verify discovery of deeper paginated content.
- Adjust developer implementation accordingly to expose crawlable URLs.
Watch for
Content that loads only on scroll or user interaction often remains invisible to crawlers.
Definition of done
Pagination includes crawlable links or URLs accessible without requiring JavaScript-enabled scrolling.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.