Analyze current page performance using Google Search Console and Analytics.
- Analyze current page performance using Google Search Console and Analytics4 cited sources2 categories
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Why this matters
Identifying traffic, impressions, and engagement trends informs where content refresh efforts will be most impactful.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Access Google Search Console and filter reports for page impressions and clicks.
- Export user engagement metrics from Google Analytics for the relevant pages.
- Identify pages with declining clicks or low engagement despite high impressions.
- Document key queries driving traffic and assess any keywords mismatch.
- Prioritize pages needing refresh based on business value and SEO potential.
Watch for
Ignoring performance data leads to misaligned updates that waste time and resources.
Definition of done
A prioritized list of pages with corresponding performance metrics and decay signals.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.