Conduct pre-publish SEO checks for meta tags, headings, and on-page structure.
- Conduct pre-publish SEO checks for meta tags, headings, and on-page structure1 cited source1 category
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Why this matters
Small metadata and structure issues silently reduce page performance despite good writing.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Validate meta title and description character counts and keyword presence.
- Ensure a single, descriptive H1 distinct from meta title is present.
- Review URL slug for unnecessary filler words.
- Add alt text to all meaningful images.
- Confirm content is divided into easy-to-scan sections with subheadings.
Watch for
Missing or duplicated H1s, padded URLs, or generic metas cap click-through and ranking potential.
Definition of done
Every blog post passes a checklist verifying meta title length, unique H1, clean URL, alt texts, and scannable layout.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.