Confirm content compliance with Google News Assistant content policies.
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Ensuring news content meets Google Assistant policies prevents removal and maintains eligibility for News on Google Assistant.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review all news content for sexually explicit or suggestive material outside educational or factual contexts.
- Inspect content for graphic violence or incitement to violence and remove or revise as needed.
- Check for hateful language targeting protected groups and eliminate such content.
- Verify sponsored content is clearly disclosed and not masquerading as independent editorial material.
- Confirm no deceptive practices such as impersonation or misleading ownership claims are present.
Watch for
Non-compliant content risks rejection, removal, or ranking penalties.
Definition of done
Content is verified free from prohibited elements like explicit sexual content, graphic violence, hate speech, deceptive sponsorship, and unpermitted profanity.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.