Check that all multimedia has accurate captions and audio descriptions.
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Why this matters
Captions and audio descriptions ensure multimedia content is accessible to users who are deaf, hard of hearing, or visually impaired, enhancing inclusive SEO.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Inventory all multimedia elements on the webpage.
- Verify each video includes accurate, synchronized captions.
- Confirm audio descriptions are present where necessary, especially for important visual information.
- Review and correct any inaccuracies in automatic captions or descriptions.
- Document and report accessibility compliance for multimedia content.
Watch for
Relying solely on automatic captions or missing audio descriptions can exclude users and harm accessibility compliance.
Definition of done
All videos and multimedia on key pages have precise captions and audio descriptions verified for accuracy.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.