Verify complete localization of metadata including meta descriptions and structured data.
- Verify complete localization of metadata including meta descriptions and structured data2 cited sources1 category
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Why this matters
Untranslated metadata like meta descriptions and structured data can silently decrease multilingual SEO effectiveness and user engagement in target languages.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Extract meta titles and descriptions from each localized page and check for non-translated source language content.
- Review Open Graph meta tags and verify they contain localized text matching the language version.
- Inspect JSON-LD structured data on localized pages for translated and locale-formatted values.
- Use SEO auditing tools or custom scripts to automate detection of untranslated metadata fields.
- Correct identified untranslated metadata before launch and monitor post-launch for regressions.
Watch for
Leaving metadata untranslated or defaulting to source language misleads search engines and users, reducing local relevance and ranking potential.
Definition of done
All localized pages have fully translated and locale-appropriate meta titles, meta descriptions, Open Graph tags, and JSON-LD structured data validated.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.