Balance link equity by prioritizing internal links to high-value pages.
- Balance link equity by prioritizing internal links to high-value pages1 cited source1 category
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Why this matters
Most internal links funnel to low-value pages, starving money pages of authority needed to rank well.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify pages with highest conversion or revenue potential.
- Map internal links sitewide and count inbound links per page.
- Redistribute internal links from footers/navs to key commercial pages.
- Add contextual internal links from related articles to priority pages.
- Monitor monthly and adjust to maintain proper equity flow.
Watch for
Footer or navigation links to legal or irrelevant pages waste valuable crawl equity.
Definition of done
Top commercial or money pages receive majority of internal link equity in content context.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.