Limit internal links per page to 100 or fewer, prioritizing relevance.
- Limit internal links per page to 100 or fewer, prioritizing relevance1 cited source1 category
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Why this matters
Each link dilutes the page's link equity; excessive links reduce authority passed and harm user experience.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit pages to count outbound internal links using crawling tools.
- Identify pages exceeding 100 internal links and evaluate link relevance.
- Remove or consolidate low-value or unrelated internal links.
- Maintain roughly one contextual link per 100–150 words of body content.
- Monitor link count regularly to prevent excessive linking on new or updated pages.
Watch for
Pages with hundreds of internal links cause equity dilution and appear spammy to search engines.
Definition of done
Pages have no more than ~100 outbound internal links, with most focused on 5–15 relevant links.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.