Use a compliant main image and include a gallery with seven or more images.
- Use a compliant main image and include a gallery with seven or more images2 cited sources1 category
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Why this matters
Images impact click-through rate and conversion; Amazon requires a pure white background main image meeting size and framing specs.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Inspect main image for a pure white background and product prominence (85%+ frame).
- Confirm main image resolution is at least 1000 pixels on the longest side.
- Verify seven or more gallery images show varied angles, usage, and details.
- Add a demonstration video if product benefits from it.
- Regularly review image order and compliance with Amazon policies.
Watch for
Non-compliant images reduce listing visibility and shopper trust, impacting rankings.
Definition of done
Main image has pure white background, product fills at least 85% frame, 1000px+ long side; gallery has 7+ images covering scale, materials, inclusions, and user context.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.