Best SEO Checklist
ONE FOCUSED ACTION

Audit existing Google Maps citations and ensure NAP consistency.

Google Maps SEO

1 checklist items

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    Why this matters

    Consistent Name, Address, and Phone number (NAP) across citations establish business legitimacy and improve local search visibility on Google Maps.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Extract all current citations from Google Maps and major local directories.
    2. Compare NAP details to the official, canonical business information and note discrepancies.
    3. Identify and document duplicate or conflicting listings for resolution.
    4. Update incorrect information on each platform or submit requests for merging/removal as needed.
    5. Establish a schedule to re-audit citations quarterly to maintain consistency.

    Watch for

    Inconsistent or duplicate citations dilute search signals and can confuse both search engines and customers, harming rankings and user trust.

    Definition of done

    All primary Google Maps citations show accurate, consistent NAP data without duplicates or outdated information.

    Sources & attribution

    1. Local Citation Building: Directories & NAP Consistency ↗
    2. Local Citations Overview and Optimization Guide ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.