ONE FOCUSED ACTION

Use platform guidelines to design feature graphics free of device images or deceptive elements.

App-store optimization

1 checklist items

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    Why this matters

    Proper feature graphics improve first impressions and compliance, avoiding rejection or user confusion.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review official platform design guidelines for feature graphics.
    2. Create feature graphic focusing on brand and app identity only.
    3. Ensure text is large enough to read on smallest targeted screen size.
    4. Avoid using photos, device frames, or promotional banners.
    5. Upload and validate compliance with app store preview tools.

    Watch for

    Use of device images or small unreadable text violates guidelines and reduces effectiveness.

    Definition of done

    Feature graphic is high quality, devoid of device mockups, ads, or illegible details on small screens.

    Sources & attribution

    1. Android Developer Core App Quality Guidelines ↗
    2. The Complete App Store Optimization (ASO) Guide for 2025 - Appight ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.