Best SEO Checklist
ONE FOCUSED ACTION

Verify faceted navigation crawlability control in Bing.

Bing SEO

1 checklist items

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    Why this matters

    Faceted navigation can create crawl traps and duplicate content, impacting Bing SEO; controlling crawlability prevents unnecessary indexing and crawl budget waste.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review current robots.txt to identify disallow rules for faceted URL parameters blocking Bingbot.
    2. Ensure canonical tags on faceted pages point correctly to consolidate ranking signals.
    3. Use Bing Webmaster Tools to verify crawling patterns and identify blocked faceted URLs.
    4. Test faceted URLs to confirm blocked URLs are disallowed while important filtered pages remain crawlable.
    5. Document faceted navigation URL parameters and their crawl permissions for ongoing maintenance.

    Watch for

    Failing to control faceted navigation can lead to severe index bloat and ranking suppression.

    Definition of done

    Robots.txt rules and canonical tags correctly restrict Bingbot from crawling low-value faceted URLs while allowing indexing of valuable pages.

    Sources & attribution

    1. The Technical SEO Checklist: 30 Checks That Actually Matter ↗
    2. SEO Technical Checklist: What It Is and How It Works ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.